Our Story

Your Pleasure Is Our Passion

Join the ZaZaZu Movement

ZaZaZu has been founded to be the game changer to normalize sexual wellness and to empower women to own their sexual pleasure and intimacy moments with confidence. This is our story – based on personal experiences and through interaction with other women. 
We integrate playfulness, femininity, fun and independence into our platform to create a world where shame does not exist; sex is healthy, pleasure is positive and education gaps are sealed. We want the future generation to see sexual wellness as a part of daily life.
Our story is that every woman is as unique as a fingerprint and ZaZaZu will be the compass to guide her towards sexual fulfilment, enhance her confidence, and build connections between sexual pleasure and overall health wellbeing.
ZaZaZu and our panel of expert advisors bring together hardware, software, knowledge, content, and community to build the foundation of an era of smart sexual health, and become your guide throughout the entire intimacy journey.
Not only is it time to close the orgasm gap; any gap we are able to close in the bedroom will manifest into other life aspects too. Women with the confidence to convey their sexual needs will be empowered to ask for that salary increase or board seat and excel in any male-dominated industries. Your story is our story too, it begins here with us!
– Join the ZaZaZu movement!

Our Advocates

Our advisors and investors behind ZaZaZu stand with us in empowering women through sexual wellness.

Michael Kosic

Founding Partner
Loyal VC

Kamal Hassan

Founding Partner
Loyal VC

Moritz Von Der Linden

VP, Marketing APAC

Chris Rogers


Reina Cheng

VP, Hong Kong & ASEAN
First Advantage

Jevan Goodhew


Rajitha Bearden

Director of Operations
Plot Wolf

Neil Bearden

Managing Director
Plot Wolf

Joachim Vandaele

Venture Builder
Zephyr Ventures

Monisha Varadan

Zephyr Ventures

Miguel Manuel Sanz Hawkins

Angel Investor

Team members


Having struggled with confidence; it is a calling for Jingjin to help others build confidence from within. As sexuality informs identity, that will build the confidence to empower women to change the world.


The inner child lived as a game producer in Cassandra. Old enough and young enough, she believes Now is the time to gamify & amplify the importance of embracing sexual wellness for holistic living.

Media Coverage

Dear women & girls, let’s start talking about sex

Sexual fulfillment builds confidence and well-being

Break taboos & promote sexual wellness in SG

Sex in SG: Sexual wellness is not about porn & dodgy sex toy stores

Changing the Way We Talk About Sex in Asia

Sexual Health Leads to Confidence


Empower women with conversations about sexual wellness

Empowerment is helping others overcome their self-limiting beliefs

Bringing positive sexual wellness changes to women’s lives

Sex Toys 101: A Beginner’s Guide

Your Sexuality Informs Your Identity

ZaZaZu: SexTech, Navigating Misconceptions & the Future of Sex

2020 Sex-Tech Roundup

Your Questions ... Answered

Why do I even need anything else to please myself?

Think of it like skincare, a spa experience, or traveling for leisure. When you have been through the elevating experience, it brings the intimacy journey - be it for yourself, or with another partner - to another level that you did not think you would have needed it before.

Differences between internal and external stimulation?

Before we begin, let's understand more about our sexual anatomy.  

Many have made the assumption the clitoris is simply the pea-sized spot above the vaginal introitus. (i.e. the opening to vagina). 

Clitoris Anatomy
Image: Courtesy of Wikipedia

This is a misconception - what is visible, is merely the clitoral glans.

The clitoris is a complex structure, and its size and sensitivity can vary. The entire clitoral anatomy can in fact, be 10cm or more.

The glans (head) of the human clitoris is roughly the size and shape of a pea, and is estimated to have about 8,000 sensory nerve endings.

These nerve endings spread under the 2 pairs of labia (a.k.a. the lips on the outside of the vagina, known as the labia majora, and the folds of skin on the inside that lead to the vagina, called the labia minora) and across internally around the vagina canal.

For more information, you can also watch this video where Dr. Angela Tan explains about the female genital anatomy.

External stimulation refers to the sexual stimulation on the clitoral glans and around the labia, i.e. the vulva that is externally visible.

Internal stimulation refers to the sexual stimulation via the penetrative act through the vaginal canal, to stimulate the clitoral nerve endings that are around the vaginal canal.

How do I communicate / convince my partner "masturbation is okay" / "using sex toy is fun" and not intimidating?

Communications and awareness is key to getting the conversations going and for the mind to open up.

If a man can masturbate since puberty as a biological need, what is the logical reason a woman cannot do the same? 

Different people respond differently to what makes them tick in life generally, be it in food preferences, movie preferences, study preferences, etc. 

Masturbation is the exploratory process to understanding what gets you going in bed.

Some prefer sweet over savory for their cuisines; others prefer k-pop over classical for their music playlists.  Some musicians prefer one instrument over another, such as the violin over the piano etc to better express themselves to touch the right chord. 

As with the use of sex toys, it's a way to find the right nerve to hit delicately as there is complete control to maneuver the object. 

Just as the musician is the soul with the instrument in hand as a tool, a sex toy is by no means, a replacement of the human touch in the intimacy journey, and instead plays a secondary role to helping you to get in touch with yourself, and elevate the pleasure to the next level with yourself, and/or your partner.

At ZaZaZu, we curate products to facilitate the exploration process, and unless requested specifically, our curation is focused on discrete, non-intimidating high-quality products that are pleasant to the feel, touch and sight, even if it's left on the living room coffee table.

Discrete, delicate - sex toys for ladies are pretty and non-intimidating
Macaroon - how is this intimidating?

Is a vibrator a dildo?

Dildos are sex toys used for insertion and generally do not vibrate. Therefore, when one is looking at internal stimulation, dildos are often what come to mind.  

A dildo is designed for penetrative use in the vagina, mouth, or anus.

Dildos that vibrate, are often called "vibrating dildos".

Vibrators are toys that vibrate and mostly designed for clitoral stimulation, of which 80% of women need in order to reach orgasm. Therefore, vibrators are often used for external stimulations.

Where do I begin?

Coming soon...

What are the different categories of items in the personalized mystery kits?

Coming soon...

How do I use these items in the box / kit?

Coming soon...

Who are the experts behind ZaZaZu?

Coming soon...

Can I return the box / products if I don´t like it?

Coming soon...

"Am I not good enough for her? Why is she buying toys?"

Coming soon...

How do I choose a box for my girlfriend?

Coming soon...

Would she get offended? How to communicate?

Coming soon...

Which payment methods do you use?

Coming soon...

How long does it take to ship?

Coming soon...

What do you do with my data?

Coming soon...

Where do you source your products?

Coming soon...

Are they body safe?

Coming soon...

How does "Friends of ZaZaZu" works (our referral model)?

Coming soon...

How do I become an ambassador of ZaZaZu (sales commission model)?

Coming soon...

About Jingjin

Jingjin grew up in the 80s in Beijing, China, where girls who stand out were not welcomed; her skin was too dark, her character too vivid, her voice too loud. Growing up buried in blames and finger pointing, she was unable to build her confidence from the childhood. 

Until she decided at 16, to explore the other side of the world, Germany, where individuality is celebrated. It turned from an initial cultural shock to a self-discovery journey to assert herself in the Western culture. She studied Industrial Engineering where only 15% of women dared to touch and made a great corporate career in the male-dominated automotive industry. While she climbed up the corporate ladder, she realized how building confidence in the Western culture has positively impacted her to revamp her life from an “ugly duckling” to a bold leader who challenges status-quo. It became a deep desire and a calling to help other women to build innate confidence.  

With the conviction of building a positive-impact business, she moved to Singapore to pursue INSEAD EMBA in 2018. After an 18-month journey, it was clear she did not want to build a business that scratches the surface of building confidence and finding strength for women; the market is saturated with career advice platforms and meditation workshops to teach women how to get what they want. Instead, she thought, if women are allowed to be comfortable with their sexuality, and build their confidence from within, then there is little need to practice power poses in presentation pitches or harness the power of attraction to tell the universe what you want.

Sexuality informs identity: when you are secure in your identity, that builds innate confidence, and confidence is what empowers women to ask for a salary raise, stop doubting yourself, pursue a male-dominated career and ultimately go out to change the world. 

Business meets Curiosity and Courage: this is how Jingjin and Cassandra met during a global accelerator program Antler. With the common vision to normalize sexual wellness for every woman in daily life, ZaZaZu is born.

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About Cassandra

Were you curious about sex when you were younger? Cassandra was. Imagine the days of the dial-up modem: What can one find out about this topic without friends, teachers, or parents who would be willing to discuss it intellectually? In Singapore? Nothing. It baffles her why such a basic human need is being stigmatized and information is not easily available nor understood, but defiled by obnoxious, loud, and intrusive pornographic sites with questionable, unrealistic scenes.

Life still goes on – from teenage, adulthood, marriage, pregnancy, and soon, menopause. Yet, the curiosity merely alters in form without dwindling as she undergoes many physical changes throughout the various life stages.

Cassandra continues to live with curiosity for many areas in life. It is what makes the mornings worth waking up to. Amidst the curiosity that sizzles within, the curiosity in sexual wellness remains seeded.

“Are you crazy?” is a phrase Cassandra is not afraid to hear. She often takes the off-beaten tracks.

Taking IT during University when popular choices were/are law, medicine, engineering, or business. Leaving consultancy 15 years ago for mobile game development. Walking away from mobile gaming producer roles for a stab at entrepreneurship – in sexual wellness.

“Why now, when there is a lot more to lose when in your 40s?”

Setting new benchmarks by bringing happiness to others regardless of judgement is what Cassandra has been living by during her gaming career. Old enough and young enough, now, is the best time to create happiness in a space no one in Asia is attempting. Just as game development was deemed an “improper job” a decade ago, developers know that is so far away from the truth. So is sexual wellness. 2 sides to a coin, Yin and Yang in every balanced matter. Sexual wellness can enhance one’s overall wellbeing when embraced positively.

Meeting Jingjin in Antler is a godsend to Cassandra as Jingjin re-ignites the buried curiosity within and blazes alight the passion to this (ad)venture together. Curious, Crazy Cassandra – here she comes.

World, embrace sexual wellness, embrace ZaZaZu.

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